Identity Design

Your identity system is more than your logo and your motto. It is the play of color and text that is on every page of your website, every business card and brochure, and even on your front door. It’s a reflection of your business. It’s how you present yourself to the world. It’s one of the most important parts of your marketing strategy.

At Mosaic Visuals, we specialize in identity design. We believe design isn’t just for looks. We know identity is a strategic marketing tool for your business.

Our goal is to create a versatile identity system to establish your brand and improve recognition with potential customers. Whether you need to update your old logo or create a brand new one, we’re ready to take on the challenge.

Fonts:

What kind of energy does your business have? Bold? Cutting edge? Traditional? Cheerful? Professional? We can help you choose a font that reflects this energy. Once chosen, we make sure the font is translatable from web to print of any size. Proper font selection can determine how long a potential client stays on your website or keeps your business card.

Color:

Choosing color is all about balance. Too many bright colors drive customers away. Dull colors make your brand easy to forget. We can help choose colors that reflect the personality of your brand and are aesthetically pleasing.

Graphics

Graphics need to be simple enough to be memorable but creative enough to reflect your business’s energy. When balancing color, font, and graphics, we strive to make your brand easily identified and memorable.

Application

Your logo should be recognizable on both a small business card and a large trade show banner. It should translate when printed on handout materials, stitched on a shirt, or on the top of your webpage. There will be times when you need to display it horizontally or vertically. We take all of these factors into account when creating a unique logo and identity system for your company.

Deliverables

When designing a logo and identity system, we provide a branding guide so that you understand how the logo should be applied. We also provide all the files that you need to have your logo reproduced on a range of products.